Iron City Brewing Co. signs deal with Pittsburgh Pirates 05/05/2011 12:11 PM ETIron City Brewing Co. Teams with the Pittsburgh Pirates In New Marketing PartnershipPittsburgh, May 5, 2011 - Iron City Brewing Co. today announced an agreement with the Pittsburgh Pirates toserve as lead sponsor of the Skyblast fireworks and music series, which begins June 11 with Huey Lewis & theNews, followed by concerts with .38 Special (July 9) and Train (August 6). The agreement also grants Iron City andthe Pirates rights to use each other's name and logos in advertising and marketing materials to drive business foreach organization.Iron City products will be prominently advertised throughout PNC Park. The Pirates andIron City will conduct joint pre- and post-game marketing initiatives inside and outside thepark to engage consumers and drive support for both brands."Iron City and the Pirates are iconic Pittsburgh institutions that are united in their dedicationto the city and its fans," said Ed Lozano, president and CEO, Iron City Brewing Co. "As weembark on a campaign to re-connect consumers with their hometown beer, we're proud ofour new relationship with the Pirates and invite everyone to enjoy a cold Iron City or IC Lightat PNC Park this summer.""The Pirates are very pleased to partner with Iron City and look forward to working with their new leadership onre-establishing the great partnership that existed for decades between our two organizations," said Frank Coonelly,president, Pittsburgh Pirates.About Iron City Brewing CompanyICB's brands are iconic in the Western Pennsylvania region, and its core products, Iron City Beer, IC Light, andAugustiner Amber Lager, enjoy a loyal following around the world, wherever "Pittsburgh Nation" beer drinkerscongregate. During the brewery's 150-year history it has introduced many innovations, including the twist-off cap andthe snap top can, and in 1976, Iron City Brewing was the first brewery in the United States to produce a light beer.For more information about Iron City Brewing, please visit www.ironcitybrewingcompany.com.
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