Iron City Brewing Co. sponsors Pittsburgh Pirates 05/05/2011 12:11 PM ETIron City Brewing Co. Teams with the Pittsburgh Pirates In New Marketing PartnershipPittsburgh, May 5, 2011 - Iron City Brewing Co. today announced an agreement with the Pittsburgh Pirates toserve as lead sponsor of the Skyblast fireworks and music series, which begins June 11 with Huey Lewis & theNews, followed by concerts with .38 Special (July 9) and Train (August 6). The agreement also grants Iron City andthe Pirates rights to use each other's name and logos in advertising and marketing materials to drive business foreach organization.Iron City products will be prominently advertised throughout PNC Park. The Pirates andIron City will conduct joint pre- and post-game marketing initiatives inside and outside thepark to engage consumers and drive support for both brands."Iron City and the Pirates are iconic Pittsburgh institutions that are united in their dedicationto the city and its fans," said Ed Lozano, president and CEO, Iron City Brewing Co. "As weembark on a campaign to re-connect consumers with their hometown beer, we're proud ofour new relationship with the Pirates and invite everyone to enjoy a cold Iron City or IC Lightat PNC Park this summer.""The Pirates are very pleased to partner with Iron City and look forward to working with their new leadership onre-establishing the great partnership that existed for decades between our two organizations," said Frank Coonelly,president, Pittsburgh Pirates.About Iron City Brewing CompanyICB's brands are iconic in the Western Pennsylvania region, and its core products, Iron City Beer, IC Light, andAugustiner Amber Lager, enjoy a loyal following around the world, wherever "Pittsburgh Nation" beer drinkerscongregate. During the brewery's 150-year history it has introduced many innovations, including the twist-off cap andthe snap top can, and in 1976, Iron City Brewing was the first brewery in the United States to produce a light beer.For more information about Iron City Brewing, please visit www.ironcitybrewingcompany.com.
Iron City Brewing Co. partners with PNC Park Home News Weather Entertainment Sports Money More > Lifestyle Health & Fitness Food & Drink Travel Autos Video money You are using an older browser version. Please use a supported version for the best MSN experience. China's new normal means more jobs in the U.S. How Cirque du Soleil reinvented the circus 6 robots you soon might find in your home A high-tech marijuana industry is budding in the West How renting puts a drag on the housing market Busting the Business Myths Surrounding China Should home owners repair or replace appliances? 3 Smart Ways to Stretch Your Retirement Savings Cinnabon exec weighs in on fat tax A Computer Monitor: The TV You Didn't Know You Had AdChoices Popular Slideshows 50 Strange but True Tax Laws From Every State 10 disappearing middle class jobs America's best- (and worst-) managed cities 11 of the world's most expensive foods Hell no, we won't go! Homeowners who wouldn't budge Home News Weather Entertainment Sports Money Lifestyle Health & Fitness Food & Drink Travel Autos Video © 2015 Microsoft Privacy Legal About our Ads Feedback Help MSN Worldwide Data Providers Money A - Z Money on Android