Juicero is a San Francisco, California-based food tech company that aims to invent products, services and experiences to help people consume the fresh foods that will manifest true health and longevity. Juicero's first product is the world’s first at-home cold-press juicing system — The Juicero Press, Packs and connected Juicero App. Juicero was founded by former Organic Avenue CEO and plant-based nutrition advocate Doug Evans in 2013 and brings together leading experts across food science, organic farming, consumer marketing, product design and technology. As of September 2016, Juicero had raised over $90 million in funding since launching in 2013.