Kampgrounds of America is the world's largest system of privately held campgrounds with almost 500 locations across US and Canada. Known as KOA and for its yellow and red logo by families of campers, Kampgrounds of America has become part of the American popular culture, including being featured in the American television series Undercover Boss in 2013. Founded in 1962 and still based in Billings, Montana, USA, the current CEO of Kampgrounds of America Inc. is James D. Rogers. In an interview with Forbes magazine in 2012, Rogers described the KOA experience as "really all about making outdoor adventure easy. We provide something very unique to the campground, and that is service." The President of KOA is Pat Hittmeier.
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