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Keds is an American brand of canvas shoe with rubber soles, introduced in 1916[1] by U.S. Rubber (later known as Uniroyal, then Uniroyal Goodrich, and finally acquired by Michelin), later acquired by Stride Rite, and currently owned by Collective Brands. When choosing a name, the initial choice was Peds, from the Latin meaning foot, but that name was already a trademark. Keds were first mass-marketed as canvas-top "sneakers" in 1917. They became known as sneakers because the rubber soles allowed sneaking around silently.[1]
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