Kellogg Company signs deal with AFL Women's League The agreement, will marks the first time the global cereal brand has partnered with a sporting event, will see Special K become the Australian rules football tournament’s official breakfast cereal and breakfast snack partner. The sponsorship will form part of the brand’s #OwnIt campaign, which aims to raise awareness of women’s health issues.
Kellogg Company signs deal with Nickelodeon Kids' Choice Sports Nickelodeon today announced that Seattle Seahawks’ two-time Super Bowl quarterback Russell Wilson clinched his second straight title as host of Kids’ Choice Sports 2016, the only show that celebrates kids and families’ love of sports and top professional athletes. Also announced today is this year’s roster of superstar athlete nominees, leading up to the start of online voting on Nick.com and the Nick App on Monday, May 23. Nickelodeon’s Kids’ Choice Sports 2016 will be taped live from UCLA’s Pauley Pavilion in Los Angeles on Thursday, July 14, and premiere on Sunday, July 17, at 8-9:30 p.m. (ET/PT).