Sponsor Summary

KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.

Deal

05/2017

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KFC partners with Rugby League World Cup The RLWC2017 will be co-hosted by Australia and New Zealand with three pool matches in Papua New Guinea from 27 October – 2 December 2017 and features 14 teams, contesting 28 games, in 13 cities. The tournament will be the biggest event in the region during 2017, with an estimated event record of 450,000 fans expected to attend the RLWC2017.

Read more at www.rlwc2017.com

Deal

01/2016

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KFC signs deal with Roush Fenway Racing CONCORD, N.C. (Jan. 20, 2016) – Roush Fenway Racing has announced a multi-race partnership with KFC as a primary partner for Greg Biffle and his No. 16 Sprint Cup Series team during the 2016 season. The partnership will kick off at Daytona Speedweeks and include primary placement in the famed Daytona 500 and Sprint Unlimited All-Star events at Daytona International Speedway.

Read more at www.nascar.com

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Deal

10/2015

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KFC signs deal with Yahoo! Yahoo! Inc. (YHOO) announced today that more than 30 top brands have partnered with the company to kick off a new era of sports programming with the first global live stream of a regular season NFL game across devices (https://yahoo.com/nflstream). For the October 25th NFL International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium, Yahoo’s live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships. With Yahoo’s deep audience insights, advertisers will gain a better understanding of demographic and viewership data, compared to traditional broadcast television, enabling brands to reconnect with viewers even after the game concludes. The live stream will appear on Yahoo and Tumblr, which reach more than one billion monthly users.

Read more at finance.yahoo.com

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