KFC signs deal with Roush Fenway Racing CONCORD, N.C. (Jan. 20, 2016) – Roush Fenway Racing has announced a multi-race partnership with KFC as a primary partner for Greg Biffle and his No. 16 Sprint Cup Series team during the 2016 season. The partnership will kick off at Daytona Speedweeks and include primary placement in the famed Daytona 500 and Sprint Unlimited All-Star events at Daytona International Speedway.
KFC signs deal with Yahoo! Yahoo! Inc. (YHOO) announced today that more than 30 top brands have partnered with the company to kick off a new era of sports programming with the first global live stream of a regular season NFL game across devices (https://yahoo.com/nflstream). For the October 25th NFL International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium, Yahoo’s live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships. With Yahoo’s deep audience insights, advertisers will gain a better understanding of demographic and viewership data, compared to traditional broadcast television, enabling brands to reconnect with viewers even after the game concludes. The live stream will appear on Yahoo and Tumblr, which reach more than one billion monthly users.
KFC signs deal with Kentucky Speedway LOUISVILLE, Ky., July 9, 2015 /PRNewswire/ -- Today Kentucky Fried Chicken and the Kentucky Speedway unveiled a life-sized statue of Colonel Sanders, revealing the fried chicken founder as the track's first ever "Seat for Life" recipient. The seated statue is located in Grandstand Five, the new home to KFC's 750-person sponsored seating section.