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Kingsley Beverages signs deal with La Liga 11/2016 This Tuesday saw LaLiga representatives take their places in South Africa to unveil a sponsorship agreement with soft drinks and sports beverages manufacturer, Kingsley Beverages. This is the first local sponsorship partnership secured by LaLiga's South African office. Kingsley Beverages is one of the leading brands in its field and boasts regional headquarters in Dubai, Johannesburg and London.