Kingston Technology signs deal with Allied Esports FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc. and Allied Esports, a global esports entertainment company, today announced an exclusive naming rights partnership and multiyear agreement under which Allied Esports’ global flagship property, located at the Luxor Hotel & Casino, was newly named the HyperX Esports Arena Las Vegas, the first dedicated esports venue on the Las Vegas Strip.
Kingston Technology sponsors Post Malone HyperX, the gaming division of KingstonTechnology Company, Inc., today announced the signing of Post Malone, an award-winning global superstar, as a HyperX Gaming Brand Ambassador. An avid Call of Duty console gamer, Post Malone will represent HyperX headsets while gaming and streaming. In addition, HyperX is set to sponsor Post Malone’s first-ever festival “Posty Fest” in Dallas on Oct. 28 with a full roster of talented artists.
Kingston Technology signs deal with Dele Alli HyperX has signed Tottenham Hotspur player Dele Alli as a brand ambassador. Alli joins the brand’s growing list of partnered sports figures, including Gordon Hayward and JuJu Smith-Schuster. The rise of esports and Fortnite in particular has revealed a natural crossover between many prominent sports figures and gaming products.