Sponsor Summary

Labatt Brewing Company Ltd. is a Canadian beer company founded by John Kinder Labatt in 1847 in London, Ontario. In 1995, it was purchased by Belgian brewer Interbrew; it is now part of Anheuser-Busch InBev. Labatt is the largest brewer in Canada.

Deal

03/2017

Labatt signs deal with Detroit Red Wings DETROIT – The Detroit Red Wings today announced that Labatt Blue, a pilsner beer imported from Canada, has signed on as a Landmark-level partner and will become the team’s official and exclusive Canadian import beer. As a Landmark partner at Little Caesars Arena, Labatt will have a branded Labatt Blue Zone bar on the main concourse, as well as sponsorship rights to the Labatt Blue Club located in the north end of Little Caesars Arena. Labatt Blue began its partnership this season and is currently the official Canadian beer of the Detroit Red Wings.

Read more at www.olympiaentertainment.com

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Deal

11/2014

Labatt partners with Oswego Harborfest

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Deal

11/2014

Labatt signs deal with FIFA Women's World Cup 2015 FIFA and the National Organising Committee are pleased to announce a sponsorship agreement with Labatt Breweries of Canada. Labatt is the second National Supporter of the FIFA Women’s World Cup Canada 2015™. The agreement provides Labatt with extensive marketing rights within Canada for the next edition of the flagship tournament in women’s football, set to take place in Canada from 6 June to 5 July, 2015.

Read more at www.fifa.com

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