Labatt partners with National Women's Hockey League The Labatt Blue NWHL Buffalo Believes Classic will take place on Saturday, December 28 at 7 p.m. as the Buffalo Beauts host the Metropolitan Riveters. The event is at RiverWorks, a sports and entertainment venue located on the banks of the Buffalo River.
Labatt signs deal with Detroit Red Wings DETROIT – The Detroit Red Wings today announced that Labatt Blue, a pilsner beer imported from Canada, has signed on as a Landmark-level partner and will become the team’s official and exclusive Canadian import beer. As a Landmark partner at Little Caesars Arena, Labatt will have a branded Labatt Blue Zone bar on the main concourse, as well as sponsorship rights to the Labatt Blue Club located in the north end of Little Caesars Arena. Labatt Blue began its partnership this season and is currently the official Canadian beer of the Detroit Red Wings.