Labatt signs deal with Detroit Red Wings DETROIT – The Detroit Red Wings today announced that Labatt Blue, a pilsner beer imported from Canada, has signed on as a Landmark-level partner and will become the team’s official and exclusive Canadian import beer. As a Landmark partner at Little Caesars Arena, Labatt will have a branded Labatt Blue Zone bar on the main concourse, as well as sponsorship rights to the Labatt Blue Club located in the north end of Little Caesars Arena. Labatt Blue began its partnership this season and is currently the official Canadian beer of the Detroit Red Wings.
Labatt signs deal with FIFA Women's World Cup FIFA and the National Organising Committee are pleased to announce a sponsorship agreement with Labatt Breweries of Canada. Labatt is the second National Supporter of the FIFA Women’s World Cup Canada 2015™. The agreement provides Labatt with extensive marketing rights within Canada for the next edition of the flagship tournament in women’s football, set to take place in Canada from 6 June to 5 July, 2015.