Lavazza signs deal with Andre Agassi NEW YORK, Aug. 30, 2016 /PRNewswire/ -- Today, Lavazza announced details of a new global collaboration featuring tennis legend, Andre Agassi. The partnership positions Agassi as Lavazza's spokesperson for the world of tennis, and officially kicks off this evening at the US Open with a special event and promotion for spectators, along with teasers taking place in the morning around New York City. The 120-year-old authentic Italian family company based in Turin has been active in the world of tennis for many years, and in 2015 became the only food and beverage brand to partner with all four Grand Slams around the world.
Lavazza signs deal with Australian Open Iconic Italian brand Lavazza was today announced as official coffee partner of the Australian Open, the first food and beverage company in the world to partner all four Grand Slams. The premium coffee partner is key to the Australian Open’s enhanced food and beverage experience, with seven new restaurants and 12 private dining rooms on site as well as world class dining from some of Melbourne’s best restaurants at the Australian Open Festival in Birrarung Marr.“Melbourne is, without a doubt, Australia’s coffee capital and we are delighted to partner with this premium global brand,” Tennis Australia Commercial Director Richard Heaselgrave said today.“The vibrant coffee culture is part of Melbourne’s DNA, and an intrinsic part of this fantastic city. It’s only fitting our fans, players, media and tournament staff have access to a premium product so dedicated to innovation and tennis as a sport. “Partnering with the nation’s largest annual sporting event is a perfect opportunity for Lavazza to extend its Australian presence and for us, the chance to share and support our fans’ passion…really good coffee.”