Lenovo sponsors Funplus Phoenix Over the past week, the Chinese esports industry has seen several sponsorships and partnerships between brands and esports teams. At a glance, it almost feels like business as usual for China’s esports industry, with new deals signed between brands and top-level teams. Most notably, FunPlus Phoenix signed a global partnership with German automaker BMW, alongside four other international teams.
Lenovo signs deal with Inter Milan MILAN – Lenovo and top-flight world football (soccer) association FC Internazionale Milano have signed a multi-year sponsorship deal which makes Lenovo the Global Technology Partner of the Nerazzurri. The deal joins together two iconic brands admired the world over for their shared values, such as performance and innovation.