Lexus partners with Melbourne Cup The new five-year sponsorship agreement includes the naming rights to the Melbourne Cup Race, Melbourne Cup Day, the Melbourne Cup Tour, the Melbourne Cup Parade, and the Melbourne Cup Barrier Draw. It will see the coveted Lexus Design Pavilion take up front-row positioning as the headline marquee in Flemington’s exclusive Birdcage Enclosure.
Lexus signs deal with Lexus Velodrome Contractors are working to get the 64,000-square-foot complex, which will be owned and managed by the foundation, ready for a private opening event in less than a month. On Wednesday, workers were painting "Lexus Velodrome" on both ends of the area immediately above the 166-meter biking track. Below, a 200-meter running/walking/inline skating track will be installed. Outdoor signs are being installed Thursday reflecting the sponsorship agreement.