Lexus signs deal with Black Panther To that end, Marvel Studios is unveiling a partnership with Lexus on its Black Panther, with the automaker's 2018 Lexus LC being featured in the film. The two companies are kicking off the partnership with an invite-only party at San Diego Comic-Con on Friday with a performance from DJ Lulo Cafe and a mystery headliner.
Lexus partners with Yahoo! “With millions of fans heading to Yahoo Sports every year to create their brackets and watch the action play out among their top college basketball teams, we’re helping brands find compelling ways to be part of that fan experience,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo. “At Yahoo, we know sports fans, their passions, and how advertisers can make fun, authentic connections that drive meaningful results around the tournament.”