Lexus signs deal with Yahoo! “With millions of fans heading to Yahoo Sports every year to create their brackets and watch the action play out among their top college basketball teams, we’re helping brands find compelling ways to be part of that fan experience,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo. “At Yahoo, we know sports fans, their passions, and how advertisers can make fun, authentic connections that drive meaningful results around the tournament.”
Lexus signs deal with The Fox Theatre The Fox Theatre today announced a seven-year agreement establishing Lexus as the exclusive presenting partner of the Marquee Club, a premium club slated to open the fall of 2017. The new agreement builds upon Lexus' nearly ten years as the official automotive sponsor of the Fox Theatre. Under the deal, 'Marquee Club presented by Lexus' will include built-in branding initiatives throughout the club, including featured interior and exterior signage, exclusive event opportunities and branded collateral. Financial terms of the agreement were not disclosed.