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LG Electronics

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USA-NJ

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Sponsor Summary
LG Electronics is a global electronics and telecommunications company headquartered in Yeouido, Seoul, South Korea. The company operates its business through five divisions: mobile communications, home entertainment, home appliance, air conditioning and business solution. LG Electronics is the world's second-largest manufacturer of television sets and third-largest producer of mobile phones. It is a flagship subsidiary company of LG Group, one of the world's largest electronic conglomerates.
Deal
06/2018

LG Electronics partners with Afropunk Festival ENGLEWOOD CLIFFS, N.J., June 21, 2018 /PRNewswire/ -- LG Electronics USA has partnered with AFROPUNK, the integrated media platform and global events company, to provide unique consumer experiences that celebrate music and high-quality sound featuring LG's latest flagship portable Bluetooth speakers. LG and AFROPUNK are bridging the connection between passion for music and why great sound matters by collaborating for concerts in New York City and Chicago, providing an opportunity for consumers to literally get "hands-on" in an immersive audio experience. "There's more to sound than sound," said Michelle Fernandez, head of home entertainment consumer marketing for LG Electronics USA. "Our partnership with AFROPUNK is about giving music lovers a multisensory experience, inviting listeners to hear, see and touch sounds like never before. Enhanced with Meridian Audio, LG's new PK Series of speakers offer an unrivaled listening experience." The centerpiece of the program is a unique and immersive interactive zone featuring 30 LG PK7 speakers that will enable visitors to choreograph their own sound experience by touching sensors. What's more, LG and AFROPUNK are kicking off the collaboration with artist Twin Shadow to create an experiential installation at the iconic National Sawdust venue in Brooklyn. The June 21 installation will feature an oversized version of the motorcycle helmet from Twin Shadow's caer album cover outfitted with LG's PK Series speakers. LG's PK Series speakers feature premium Meridian Audio technology, demonstrating LG's commitment to creating high-quality audio systems that deliver an outstanding entertainment experience for consumers. With first-class sound, the LG PK7 Bluetooth speakers were designed for listeners who are not willing to sacrifice audio quality for convenience. The PK7 combines powerful sound performance with a compact, portable design that offers rich audio and multicolored lighting modes to deliver a unique music experience wherever it goes.

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