Athletic Apparel & Equipment
Li Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad. read more
Li Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad. read more
Activity
Deal

Li Ning signs deal with International Table Tennis Federation 06/2018 The deal has seen Li-Ning provide new uniforms for ITTF umpires and referees starting from the Liebherr 2018 World Team Table Tennis Championships held in Halmstad, Sweden from 29 April to 6 May 2018, as well as three ITTF World Tour events (Hong Kong, China & Japan) earlier in June, and will gradually roll out to all ITTF events between 2018 and 2020 including the ITTF World Tour and World Cups.

Deal

Li Ning partners with C.J. McCollum 10/2017 After weeks of speculation, CJ McCollum and Li-Ning announced Friday that the 6-4 guard out of Lehigh had signed a multi-year endorsement deal to join the Chinese sportswear company. McCollum, who was previously with Nike, now joins the likes of Dwyane Wade and teammate Evan Turner as NBA athletes under the Li-Ning umbrella.

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