The LifeProof company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. The San Diego based company offers elegant and protective cases for smartphones and tablets that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name 'LifeProof' is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. LifeProof has received numerous awards, including the Parent Tested Parent Approved Award and About.com's Readers' Choice Award 2012.