Linglong Tire partners with VfL Wolfsburg As of 1 January 2015, Shandong Linglong Tire will become an international partner to German Bundesliga and Europa League football club VfL Wolfsburg. The multi-year deal sees the tyre maker become a sponsorship partner to the Wolfsburg men’s team in markets outside of Germany. The partnership includes a commitment with Wolfsburg United, the international sporting project from VfL Wolfsburg, and will subsequently support respective Unicef projects and the VfL football school.
Linglong Tire signs deal with FSV Mainz 05 <p>Bundesliga club FSV Mainz 05 has signed a one-year advertising deal with Chinese tyre manufacturer Linglong Tire.<p>Bundesliga club FSV Mainz 05 has signed a one-year advertising deal with Chinese tyre manufacturer Linglong Tire.<p>The company, based in China’s Shandong Province, will advertise on LED pitchside boards at the Coface Arena throughout this season.<p>Linglong Tire advertisements debuted at the stadium during Mainz’s 2-1 win over FC Augsburg last weekend.<p>“We are pleased that we were able to gain another company from Asia as a partner,” said Dag Heydecker, Mainz’s managing director.<p>“This shows us that Mainz 05 is growing more attractive over national borders and encourages us in our plans to expand our marketing activities internationally.”<p>Financial terms of the deal have not been released.
Linglong Tire partners with Werder Bremen The Chinese tyre manufacturer Linglong Tire are to become SV Werder Bremen's newest advertising hoarding partner in the Weser Stadium with immediate effect. Linglong will fill places on the electronic hoarding as well as in the second row of advertising hoardings. The contract with the company from the province of Shandong, south-east of Beijing, runs until the end of the 2014/15 season.