Lion partners with Rugby League World Cup Matthew Windsor, Lion Customer Director for On Premise, is thrilled about the partnership saying: “We are really excited to bring the number one mid strength beer in Australia to adult Rugby League World Cup fans. Mid strength beers are a popular fixture in venues across both Australia and New Zealand, and Lion are proud to bring XXXX GOLD to rugby league fans to enjoy responsibly.”
Lion partners with Cricket Australia Lion replaces Carlton & United Breweries as Cricket Australia’s Official Beer and Cider Partner for international cricket. Lion's Gold sponsorship will see its beers stocked at all CA official functions, along with designated signage at stadiums. The partnership does not include any branding of player clothing.