Lionsgate Entertainment signs deal with Los Angeles Valiant LOS ANGELES, CA – June 13, 2018 - Overwatch League esports team LA Valiant (owned by esports organization Immortals) and global content leader Lionsgate (NYSE: LGF.A, LGF.B) today announced a cross promotional partnership for the highly-anticipated comedy feature film “Uncle Drew” from Lionsgate’s Summit Entertainment label. The deal, a first in esports, will see members of the Pacific Division Champion LA Valiant wearing “Uncle Drew” branded jerseys starting today and continuing through the Overwatch League playoffs. “Uncle Drew”, starring NBA All-Star Kyrie Irving with a supporting cast that includes NBA and WNBA legends, will hit theaters on June 29.
Lionsgate Entertainment partners with Los Angeles Valiant LOS ANGELES (February 22, 2018) – Global content leader Lionsgate (NYSE: LGF.A, LGF.B) today announced a partnership with the Los Angeles Valiant of Blizzard Entertainment’s Overwatch League™ to promote season three of the Starz Original Series Ash vs Evil Dead. The partnership, which will see Ash vs Evil Dead become the Valiant’s sole and exclusive jersey sponsor through at least Stage 2 of the inaugural season of Overwatch League, is a unique example of a true content brand sponsorship in professional sports.