Liqui Moly signs deal with Formula One February 2019 – LIQUI MOLY opens the 2019 financial year with a sensation: the German oil and additive specialist is going into Formula 1. It will be advertising on the race track at eleven races – as one of just a few select brands. “We hope that out of the more than 1 billion viewers who follow this spectacle on television all over the world every year, it may occur to some of them to take a closer look at LIQUI MOLY and purchase our products,” explains CEO Ernst Prost.
Liqui Moly partners with The Four Hills Tournament October 2018 – The Four Hills Tournament in Germany and Austria is one of the most important ski jumping competitions. The German oil and additive specialist LIQUI MOLY is involved again for the first time since 2009/2010. "As the official main sponsor we are securing ourselves a strong media presence," says Peter Baumann Marketing Director at LIQUI MOLY.
Liqui Moly sponsors Chicago Bulls September 2018 – German oil and additive specialist LIQUI MOLY partners up with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. LIQUI MOLY pays a seven- digit figure in return. “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, Marketing Manager at LIQUI MOLY.