Liqui Moly signs deal with IIHF World Championship April 2017 – Grand finale for LIQUI MOLY’s extensive program of winter sports sponsorship. The German oil specialist is the Official Sponsor of the 2017 IIHF Ice Hockey World Championship. It is due to be held in Germany and France during the month of May. “The World Championship is the last major international winter sports event this season. The nations involved are all very important markets to us,” says LIQUI MOLY Marketing Director Peter Baumann.
Liqui Moly signs deal with MotoAmerica “This is a fantastic national completion of our international involvement at MotoGP,” said Carlos Travé, general manager 2-Wheel at LIQUI MOLY. “This deal is the kick-off for our great motorbike campaign in the U.S. MotoAmerica is a thrilling racing series and attracts a huge audience. LIQUI MOLY will use the multiple opportunities of MotoAmerica to increase brand awareness. “This will not only support our business with motorbike products but emanate to all our products.”
Liqui Moly signs deal with European Athletics European Athletics President Svein Arne Hansen said, “We are pleased that our new marketing venture has brought Liqui Moly into the fold as an important partner for Amsterdam 2016. European Athletics Marketing will continue to work hard to develop the commercial programme of athletics in Europe in order to bring additional values and revenues from our events and activities.”