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10/27/2021Lit Coolers signs deal with Safari Club International 03/2017 BIRMINGHAM, Ala., March 6, 2017 /PRNewswire/ -- Helping conservation causes is part of the corporate culture with the staff at LiT Coolers. A growing brand in the roto-mold cooler and stainless tumbler markets, LiT has partnered with the Safari Club International Foundation to provide financial support to the Foundation for its science-based conservation programs.