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London Fog

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USA-NY

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Sponsor Summary
London Fog is a large manufacturer of coats and other clothes. For over 80 years, the brand has embodied a classic metropolitan appeal from corporate wear to weekend wear. Bought by Iconix Brand Group in 2006, London Fog continues to enjoy iconic status and high brand recognition with close to 90 percent consumer awareness. London Fog is an attainable luxury and the choice for men and women who want to look smart, sophisticated and stylish at a comfortable price point. The brand relaunched in 2007, with a celebrity-fueled advertising campaign featuring Kevin Bacon, Teri Hatcher, Michael Bolton, Nicolette Sheridan and Cheryl Hines. Other celebrity campaigns include Tony Parker, Eva Longoria, Gisele Bundchen, Christina Hendricks, and Nicole Scherzinger.

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