Lyft sponsors LeBron James "I was a kid who grew up in the inner city of Akron, Ohio, riding bikes, and what bikes did for me, to be able to travel across the city with my friends to get from my home to school," James told CBS New York. "It's a segue-way to be able to do so many things that can also carry you for the rest of your life."
Lyft partners with Capitol Music Group Capitol Music Group (CMG) has announced a partnership with Lyft, making Lyft the label group’s official rideshare partner. Together, the two companies will offer music fans, Lyft riders and drivers exclusive experiences with top artists. The official partnership follows an extensive history of collaborations with CMG artists, label events and activations.