Malibu C signs deal with U.S. Masters Swimming SARASOTA, Fla., Feb. 24, 2014 /PRNewswire/ -- Malibu C, a Salon/Spa hair, scalp and skin wellness beauty collection, is partnering with U.S. Masters Swimming, the national governing body for adult swimming. The multi-year agreement provides Malibu C marketing, licensing, and promotional rights in the personal care products category.
Malibu C sponsors USA Water Polo Huntington Beach, Calif. – May 12, 2011 – Malibu Wellness, the manufacturer of the Malibu C brand hair care for the active lifestyle, has entered into an agreement to serve as the official hair care for USA Water Polo. As part of the sponsorship Malibu Wellness will provide the Men's and Women's Senior National Teams with products and educational opportunities related to improving their hair care routines. In addition, Malibu C products will be available through a specially branded USA Water Polo webpage (http://malibuc.com/usawp/) with 50% of online proceeds donated back to the National Governing Body. Supporters will have the opportunity to earmark the proceeds of their purchases for the Men's or Women's National Team Programs (as part of the Victory 2012 Campaign) or to the USA Water Polo General Fund. USA Water Polo members will receive an added benefit with select National Championship events featuring product demonstrations and treatments by Malibu C staff.