Sponsor Summary

China Mengniu Dairy Company Limited is a manufacturing and distribution company of dairy products and ice cream in the People's Republic of China. The company is based in Inner Mongolia and manufactures dairy products under the Mengniu brand.

Deal

02/2018

Mengniu Dairy partners with Lionel Messi As of now, Mengniu has not yet disclosed any details about how it will activate this sponsorship deal with the Argentine superstar. However, this deal is seen as a significant step for the Chinese company following news that Mengniu had become a sponsor for the 2018 FIFA World Cup and this deal will play an important role in Mengniu’s World Cup marketing campaigns.

Read more at mobile.ytsports.cn/news-4219.html.com

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Deal

12/2017

Mengniu Dairy signs deal with FIFA World Cup The agreement covers four categories of Mengniu’s products, making the Group the Official drinkable yoghurt and pre-packaged ice cream of the FIFA World Cup™ and the Official milk and powdered milk of the FIFA World Cup™ for Greater China.

Read more at www.fifa.com

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Deal

11/2014

Mengniu Dairy partners with Harlem Globetrotters

Read more at www.marketwatch.com

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