Sponsor Summary

China Mengniu Dairy Company Limited is a manufacturing and distribution company of dairy products and ice cream in the People's Republic of China. The company is based in Inner Mongolia and manufactures dairy products under the Mengniu brand.

Deal

06/2019

Mengniu Dairy signs deal with International Olympic Committee The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd today announced that they have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.

Read more at https://www.olympic.org/news/the-ioc-the-coca-cola-company-and-china-mengniu-dairy-company-ltd-announce-joint-worldwide-olympic-partnership-to-2032.com

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Deal

02/2018

Mengniu Dairy sponsors Lionel Messi As of now, Mengniu has not yet disclosed any details about how it will activate this sponsorship deal with the Argentine superstar. However, this deal is seen as a significant step for the Chinese company following news that Mengniu had become a sponsor for the 2018 FIFA World Cup and this deal will play an important role in Mengniu’s World Cup marketing campaigns.

Read more at mobile.ytsports.cn/news-4219.html.com

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Deal

12/2017

Mengniu Dairy partners with FIFA World Cup The agreement covers four categories of Mengniu’s products, making the Group the Official drinkable yoghurt and pre-packaged ice cream of the FIFA World Cup™ and the Official milk and powdered milk of the FIFA World Cup™ for Greater China.

Read more at www.fifa.com

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