Mengniu Dairy partners with International Olympic Committee 06/2019 The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd today announced that they have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.
Mengniu Dairy sponsors Lionel Messi 02/2018 As of now, Mengniu has not yet disclosed any details about how it will activate this sponsorship deal with the Argentine superstar. However, this deal is seen as a significant step for the Chinese company following news that Mengniu had become a sponsor for the 2018 FIFA World Cup and this deal will play an important role in Mengniu’s World Cup marketing campaigns.
Mengniu Dairy sponsors FIFA World Cup 12/2017 The agreement covers four categories of Mengniu’s products, making the Group the Official drinkable yoghurt and pre-packaged ice cream of the FIFA World Cup™ and the Official milk and powdered milk of the FIFA World Cup™ for Greater China.