Sponsor Summary

Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.

Deal

07/2016

Michelin signs deal with 5 Seconds of Summer The band's song, "Long Way Home," caught Michelin’s attentionbecause it has “great lyrics about freedom, driving, youth and relationships,” says Jennifer Smith, director of image and brands for Michelin North America.

Read more at www.mediapost.com

5 seconds of summer 2014

Deal

02/2016

Michelin partners with Australian Grand Prix Bibendum, the Michelin Man, will of course be in attendance at the Michelin Australian Motorcycle Grand Prix with further signage throughout the circuit. This agreement further emphasises the dedication of Michelin to the MotoGP championship, the Australian GP one of the most popular races amongst fans and riders. The Phillip Island circuit will push the new Michelin tyres to their limits as MotoGP riders race down the Gardner Straight and into Doohan Corner with speeds reaching almost 350 km/h down the straight. With extensive testing having already been performed there is little doubt the French built tyres will once again help to producing jaw dropping action. Gary Guthrie, Michelin President 2-wheel tyre division declared: "Michelin is back in MotoGP this year to take up a new technological challenge that will help us to enhance the performance of our road tyres of tomorrow in line with our track to street policy. Michelin is currently expanding in all its Asian/Pacific markets where motorcycling is often the most common form of private transport. The opportunity DORNA has given us to associate Michelin with the Australian GP, which is one of the MotoGP rounds that bikers from all over the planet invariably look forward to the most eagerly, is a tremendous lever for us. It will enable us to reinforce the bond and engagement that exists between the Michelin brand and bikers right across this part of the world. Pau Serracanta, Managing Director, Commercial Area at Dorna Sports, added: "To come as the title sponsor of a Grand Prix as iconic as the Australian GP demonstrates the true dedication that Michelin have to the FIM MotoGP World Championship. We have had great races around Phillip Island for almost three decades and thanks to Michelin tyres this looks set to continue. Tyres are one of the most critical parts of a motorcycle and we are pleased to help Michelin develop their tyres for the road with the research and data they gather via MotoGP." PaddockTalk Perspective

Read more at paddocktalk.com

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Deal

12/2015

Michelin sponsors The Mint 400

Read more at www.tirebusiness.com

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