Microsoft signs deal with La Liga LaLiga and Microsoft have announced this morning at an event hosted at the Global Sports Innovation Center in Madrid, a global alliance that seeks to transform the experience of football fans through innovative digital solutions. This agreement, which plans the development of various lines of action, will enable the 1.6 billion worldwide followers of LaLiga through social media channels to access innovative digital products and services that will be delivered in a customized way. For instance, fans will be able to specify their interests in order to access only the most relevant content for their profiles, videos that reflect their preferences or statistics on their favorite teams or players. Through the various digital channels enabled by LaLiga, supporters will be able to share their passion with other fans; facilitating the creation of interconnected communities of fans worldwide.
Microsoft partners with Lethal Weapon “The heart of any ad innovation is the ability to deliver value to our viewers and a desirable environment for our advertisers,” said Suzanne Sullivan, executive VP of entertainment ad sales at Fox Networks Group. “Using our content in concert with the Microsoft Surface Pro 4 in the ‘Story Stretch’ hits on all points and delivers across multiple platforms.”