Mott's signs deal with The Secret Life of Pets UNIVERSAL CITY, Calif., July 11, 2016 /PRNewswire/ -- As part of a massive, multi-faceted cross-promotional campaign in support of The Secret Life of Pets, the highest-grossing original opening ever for a motion picture, Illumination Entertainment and Universal Pictures' today announced partnerships with some of the world's most recognized brands, which share in the success of this record-breaking result. The cross-category program includes a global activation with McDonald's and promotions with top household names including the Chrysler brand, General Mills, P&G, Mott's, PetSmart and The J.M. Smucker Company as well as breakthrough partnerships with innovative brands like GoPro and Realtor.com, marking the first time Realtor.com has collaborated with a major studio and the first time GoPro has collaborated on a campaign for an animated feature film. Delivering close to $400 million in promotional value, the creative-driven programs will be supported by multi-media marketing campaigns powered by television, digital and print advertising, significant retail exposure, social and influencer campaigns and live events.
Mott's signs deal with CMT Music Fest TORONTO , July 5, 2016 /CNW/ - CMT Music Fest announces nine additional partnerships set to be featured at the inaugural Corus Live country music festival taking place Friday, July 8 and Saturday, July 9 at Bingemans in Kitchener, Ontario . New partners include AIR MILES, Twisted Tea, Häagen-Dazs, Jim Beam, Schick, Rockstar Energy, Tito's Handmade Vodka, Nescafé and Mott's Clamato.