National Highway Traffic Safety Administration signs deal with Storks The highly anticipated big-screen animated adventure “Storks,” opening nationwide on September 23, has attracted key promotional partners on a global and national scale, many of whom have supported other big, high-profile franchise and tentpole releases. These broad target and family-friendly partnerships, across a wide range of brands, will contribute to building awareness and excitement for “Storks” through a variety of consumer outreach opportunities – including attention-capturing in-store displays and product co-branding, cool digital content, and themed sweepstakes and giveaways.
National Highway Traffic Safety Administration signs deal with Sonoma Raceway NHTSA, which was established by the Highway Safety Act of 1970, will serve as title sponsor of NASCAR Sprint Cup Series qualifying for Drive for Safety Pole Day on Saturday, June 27. NHTSA is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety and works daily to help prevent crashes and their attendant costs, both human and financial."Our partnership with NASCAR will help us reach thousands of fans with a simple message: Safe driving practices can help keep you and your family safe," said NHTSA Administrator Mark Rosekind. "You don't need to be a NASCAR crew chief to check that your tires are at the correct pressure and for wear or damage." NHTSA recommends keeping your tires properly inflated for safety and fuel efficiency, as well as important tire maintenance like rotation, balance and alignment to help your tires last longer. Remember the 5 PARTS TO DRIVE-Pressure, Alignment, Rotation, Tread, and Size.Sonoma Raceway joins NASCAR and NHTSA in their Drive for Safety, a partnership focused on promoting life-saving highway safety and vehicle safety messages. The program will highlight topics including distracted driving, seat belts, tire safety and five-star crash ratings throughout the 2015 NASCAR season.We are proud to partner with NHTSA to promote these key safe-driving messages during our NASCAR weekend, said Steve Page, Sonoma Raceway president and general manager.The agreement also includes digital and social media programming to raise awareness for the Drive for Safety campaign, signage, promotional rights and other assets during the Toyota/Save Mart 350 event weekend in Sonoma.PaddockTalk Perspective