Sponsor Summary

New Amsterdam Gin is a product of the New Amsterdam Spirits Company, from Modesto, California, a subsidiarity of E. & J. Gallo Winery. New Amsterdam Gin is produced as a contemporary take on classic gin-making standards. That includes a base of neutral spirits, combined with an infusion of botanicals, including citrus, as well as the primary flavoring constituent of any gin - the juniper berry.

Deal

12/2018

New Amsterdam sponsors Los Angeles Lakers

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Deal

10/2018

New Amsterdam sponsors National Hockey League MODESTO, Calif., Oct. 1, 2018 /PRNewswire/ -- New Amsterdam Vodka and the National Hockey League (NHL[®]) today announced a multiyear U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL, securing its place as the first-ever vodka brand to be a League sponsor. New Amsterdam Vodka will be featured in NHL programming throughout the regular season and the Stanley Cup[®] Playoffs, as well as during the league's premier events, including the NHL Winter Classic[®], NHL Stadium Series™ and NHL[®] All-Star Game.

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Deal

11/2017

New Amsterdam partners with Lights All Night

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