New Balance partners with Standard Liège Bruno VENANZI, Président du Standard de Liège : « New Balance et le Standard de Liège étaient prédestinés à collaborer ensemble. La marque américaine souffle un vent de fraîcheur dans le monde des équipementiers de football et a réussi en seulement quelques saisons à devenir le partenaire de clubs historiques de caractère tels que le LOSC Lille, le FC Liverpool, le FC Porto, le Celtic, le FC Séville ou encore l’Athletic Biblao. Notre club est heureux de s’inscrire dans cette dynamique et espère construire avec New Balance des bases solides pour les succès à venir ».
New Balance sponsors Toronto Waterfront Marathon TORONTO June 5, 2017 – Global athletic leader New Balance will become the official Athletic sponsor of the IAAF Gold Label Scotiabank Toronto Waterfront Marathon, in a new multi-year agreement announced today. In addition to financial support, New Balance will greatly enhance the complete runner experience from the moment training programs begin at Running Room stores the week of June 19th. Complementing the official training programs will be community events featuring athlete appearances and the chance to test-drive New Balance shoes and gear, all the way up to race day on October 22nd. New Balance will bring exciting activation to the Race Weekend Expo, including their innovative high-performance apparel that will feature in the event’s Official Merchandise Program. New Balance will also bring a range of activation to the race day experience including support for the Pacer Program in both the marathon and half marathon.
New Balance signs deal with Football Association of Ireland Ireland will join a host of teams wearing New Balance kits, such as Liverpool FC, Celtic FC and Shamrock Rovers FC, in a new relationship that arrives at an exciting time for Irish football. From Martin O'Neill's senior men's team chasing qualification for the 2018 FIFA World Cup to Colin Bell's senior women's team preparing for their 2019 FIFA Women's World Cup campaign, Ireland are competing with the world's best teams at the very top level.