New Era sponsors Madden 2019 Championship Series REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, Electronic Arts (NASDAQ: EA) and the National Football League (NFL) announced Bose, New Era Cap and SNICKERS® as the official brand sponsors of the Madden NFL 19 Championship Series. All three NFL brands will integrate into Madden NFL 19 Championship Series broadcasts to increase exposure with digitally-native NFL and esports fans. Players and spectators will see Bose, New Era Cap and SNICKERS® integrations in the Madden NFL 19 Club Championship on January 30 – February 2 on Twitch, YouTube, Mixer and Facebook.
New Era partners with World Wrestling Entertainment STAMFORD, Conn., Jan. 22, 2019 — WWE and New Era Cap Co. Inc. today announced a new licensing agreement that makes the international sports and lifestyle brand an official headwear partner of WWE. As part of this new agreement, New Era Cap will produce select hats for marquee WWE events, including WrestleMania, SummerSlam, Royal Rumble and Survivor Series, as well as select headwear featuring logos, names and catch phrases of WWE Superstars and Legends.