New Era partners with Canadian Elite Basketball League The Canadian Elite Basketball League announced Tuesday that international sports and lifestyle brand New Era Cap Co Inc. will be the Official On-Court Partner providing all on-court apparel and product for its six member clubs. The partnership is a five-year agreement running through the 2023 season. The professional basketball league opens its inaugural season in May 2019 in Edmonton, Hamilton, Guelph, Saskatchewan (Saskatoon), Niagara (St. Catharines), and Fraser Valley (Abbotsford).
New Era sponsors Canadian Football League “The CFL is thrilled to team up with New Era Cap for this ground-breaking partnership,” said Tyler Mazereeuw, Chief Revenue Officer, Canadian Football League. ”They are a forward-thinking global leader in the worlds of sport, music and entertainment and their fashion-focused approach and dedication to best-in-class high performance materials will enhance our ability to connect with fans and elevate our league for years to come.”