Nike partners with Jian "Uzi" Zihao Nike has signed an endorsement deal with Royal Never Give Up League of Legends player Jian “Uzi” Zihao, featuring him alongside Chinese actor Bai Jingting and NBA player LeBron James. The deal is to promote LeBron’s new “Dribble &” series campaign, with Zihao wearing a black T-shirt with the text “Dribble & Carry”. This is the first time that Nike has partnered with an esports professional player.
Nike partners with Jackson State Tigers Jackson State Athletics, along with the JSU Foundation, has entered a five-year partnership with NIKE through BSN SPORTS for sports apparel and equipment. The agreement, which goes into place on September 18 2018, includes numerous incentives in the form of discounts and rewards, along with incentives for on-field achievements and additional marketing and promotional opportunities.