Nike signs deal with PJ Tucker The preeminent “sneakerhead” in the NBA copped the rarest pick-up of all – the Nike shoe deal. PJ Tucker has officially announced on Uninterrupted’s Instagram account that he’s signed a multi-year endorsement deal with Nike, securing quite a bag for a player who, with all due respect, does not have the typical pedigree of a Nike athlete. PJ’s relevancy depends solely on his sneaker selections as he’s worn some eye-catching footwear on the court since his first years in the NBA, and since that time he’s basked in the limelight of being the poster boy of “what’s hot” in the world of footwear. In addition to debuting shoes like the Air Fear Of God 1 and wearing some of the rarest and exorbitantly expensive sneakers out on the market, he’s also shown an affinity into the world of fashion and has become somewhat of a regular at runway shoes – should his schedule permit.
Nike partners with NBA 2K20 Today, 2K and Nike announced the NBA 2K20 x Nike Gamer Exclusive Program, a first-of-its-kind gaming and sneaker partnership, which launches alongside the new MyPLAYER Nation mode and NBA season tip-off, on October 22, 2019. The Program will allow NBA 2K20 players the opportunity to earn up to 10 pairs of soon-to-be-released virtual Nike Basketball signature shoes for their MyPLAYER by completing in-game challenges and the chance to purchase the real-life version of the limited-edition shoes from Nike.* MyPLAYER is NBA 2K’s player creation feature that allows gamers the opportunity to build their own basketball player, get drafted, rise through the ranks of the NBA elite, and help take their team to glory.