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Nivea partners with Liverpool FC 02/2015 The multi-year partnership with NIVEA MEN, part of Beiersdorf Ltd, expands on its successful involvement with football, with particular focus on the United Kingdom, Sweden, Finland, Denmark and Norway.
Nivea partners with Fall Experimental Football League 11/2014 But an emphasis on costs — each player gets a modest $1,000 per game — plus the drawing power of pros who still want to play after their NFL glory days could sustain a league intent on keeping grandiosity at bay.