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Nivea

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Sponsor Summary
Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsifier as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, Nivea. Nivea comes from the Latin word niveus/nivea/niveum, meaning 'snow-white'.
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08/2019
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Nivea sponsors Osheaga Music and Arts Festival

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Deal
02/2015
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Nivea partners with Liverpool FC The multi-year partnership with NIVEA MEN, part of Beiersdorf Ltd, expands on its successful involvement with football, with particular focus on the United Kingdom, Sweden, Finland, Denmark and Norway.

Read more at www.liverpoolfc.com
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11/2014
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Nivea signs deal with Fall Experimental Football League But an emphasis on costs — each player gets a modest $1,000 per game — plus the drawing power of pros who still want to play after their NFL glory days could sustain a league intent on keeping grandiosity at bay.

Read more at nypost.com
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