“Orgullosa” is an initiative by P&G created to celebrate, empower, and fuel Latinas’ accomplishments and dreams. The initiative, which carries the name of the Spanish word for “proud”, has as its centerpiece Orgullosa.com, a virtual community through which Latinas can engage in a dialogue with one another that also provides them beauty, household, and lifestyle advice to simplify their lives.P&G brands that participate in the Orgullosa initiative include Olay, Secret, Venus, Pantene, CoverGirl, Natural Instincts Crest, Always, Tide, Downy, Bounty, Charmin, Febreze, Gain, Pampers, Dawn. For more information visit Orgullosa.com.
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