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04/02/2021Panerai sponsors Luna Rossa 01/2019 The agreement, signed by Panerai’s CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO of the Prada Group – title sponsor of Luna Rossa together with Pirelli – provides that Panerai will be the Official Sponsor of Luna Rossa. Panerai will create a series of watches directly inspired by the technologies and materials used in the America’s Cup, which is the oldest sports competition in the modern world, but also one of the more advanced in terms of research and innovation.