Sponsor Summary

Panerai is a luxury Swiss watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A.. Officine Panerai designs, manufactures, markets and sells watches through authorized dealers and company-owned boutiques worldwide. Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860. Officine Panerai maintains its headquarters in Florence but manufactures watches in Neuchâtel, Switzerland using both movements manufactured in-house and movements manufactured by ETA S.A.

Deal

01/2019

Panerai sponsors Luna Rossa The agreement, signed by Panerai’s CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO of the Prada Group – title sponsor of Luna Rossa together with Pirelli – provides that Panerai will be the Official Sponsor of Luna Rossa. Panerai will create a series of watches directly inspired by the technologies and materials used in the America’s Cup, which is the oldest sports competition in the modern world, but also one of the more advanced in terms of research and innovation.

Read more at https://www.lunarossachallenge.com

Deal

01/2017

Panerai signs deal with Softbank Team Japan Panerai, which has for more than a decade sponsored its own Classic Yachts Challenge racing series, announced at SIHH that it will take an even bigger role in the world of yacht racing, becoming the official partner of the 35th America’s Cup. The Swiss-made, Florentine-born watch brand has also partnered with two major America’s Cup racing teams: Oracle Team USA, which won the most recent Cup in historic fashion, and Softbank Team Japan, the first Cup competitor from Asia in 15 years. Of course, the new partnerships are being commemorated with several new limited-edition America’s Cup watches. Here’s what you need to know about them.

Read more at www.watchtime.com

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Deal

01/2017

Panerai sponsors Oracle Team USA Panerai, which has for more than a decade sponsored its own Classic Yachts Challenge racing series, announced at SIHH that it will take an even bigger role in the world of yacht racing, becoming the official partner of the 35th America’s Cup. The Swiss-made, Florentine-born watch brand has also partnered with two major America’s Cup racing teams: Oracle Team USA, which won the most recent Cup in historic fashion, and Softbank Team Japan, the first Cup competitor from Asia in 15 years. Of course, the new partnerships are being commemorated with several new limited-edition America’s Cup watches. Here’s what you need to know about them.

Read more at www.watchtime.com

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