Panini America partners with New Orleans Pelicans NEW ORLEANS – Panini America, the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card manufacturer of the NBA, NBA Players and college basketball, announced today an exclusive multi-year partnership with the NBA’s New Orleans Pelicans that will feature real-time trading cards of the team’s biggest performances as well as in-arena activations and giveaways. In addition, Panini will be part of an integrated “Rookie Spotlight” content series that profiles the Pelicans top rookies and their journey through their rookie season in New Orleans - including Zion Williamson, Jaxson Hayes, Josh Gray, Nickeil Alexander-Walker, Zylan Cheatham and Nicolò Melli.
Panini America sponsors Zion Williamson Williamson's first Panini NBA card was released on NBA Draft Night when he was selected first overall by the New Orleans Pelicans and released in real-time on Panini's Instant trading card platform. Williamson's card shattered the previous record of an individual player trading card sold via Panini Instant across all sports (NBA, NFL, FIFA, NASCAR). Panini's Instant trading card platform is designed to celebrate real-time performances and milestones by making an individual player's trading card from that moment available in real-time and for 24 hours on www.paniniamerica.net or the Panini Direct app and will chronicle Zion's entire rookie season in the NBA.