Peak sponsors Matthew Dellavedova "PEAK Australia approached me nearly two years ago with the idea of introducing a basketball shoe into the Australian market," Dellavedova said, per PEAK Australia. "From there, talks became more serious in the past year, and PEAK worked hard on developing a shoe that offers the type of reliability and performance that drives me every day."
Peak signs deal with Lou Williams Under the agreement, the NBA’s Sixth Man of the Year in their 2014/2015 campaign will join the roster of NBA stars as the face of PEAK Sports’ sneakers. Williams will be following in the “footsteps” of legends like Tony Parker, Carl Landry and Dwight Howard. However, the terms of the deal were not disclosed.