Pennzoil - Quaker State partners with Houston Raceway BAYTOWN, Texas (Jan. 14) — Houston Raceway Park (HRP), the iconic drag strip located in the Houston suburb of Baytown, is “Making the Switch” to Pennzoil® through a new multi-year relationship that changes the name of the 30-year-old facility to “Houston Raceway Park powered by Pennzoil”.
Pennzoil - Quaker State signs deal with Las Vegas Motor Speedway Pennzoil and Speedway Motorsports Incorporated's (SMI) Las Vegas Motor Speedway (LVMS) today announced Pennzoil® motor oil as title sponsor of the Monster Energy NASCAR Cup Series (MENCS) race at LVMS starting in 2018. The Pennzoil 400 will anchor a NASCAR tripleheader weekend ending with the main event at the 1.5-mile tri-oval race in early March, 2018.
Pennzoil - Quaker State partners with Live Nation LOS ANGELES, July 6, 2015 /PRNewswire/ -- Live Nation Entertainment and ShellOil Products US today announce a marketing alliance for Shell to become the official fuel sponsor and Pennzoil to become the official lubricants sponsor at eight of Live Nation's amphitheaters across North America. As part of this relationship, the Pennzoil brand is extending its collaboration with Live Nation, which began in October 2014 with Backseat Pass, a video series on a custom-designed site with musical artists performing a song in the backseat of a moving vehicle, bringing to life the natural connection between music and cars in a compelling way. The footage of artists performing is captured by Live Nation and distributed for fans on a Pennzoil-branded microsite (pennzoilbackseatpass.com) that also features a fan-facing promotion, awarding a lucky fan with a VIP flyway experience to a Live Nation festival of his or her choice and content highlighting Pennzoil's new product technology.