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Pilsner Urquell



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Sponsor Summary
Plzeňský Prazdroj, better known by its German name Pilsner Urquell, is a lager brewed in Plzeň, now in the Czech Republic, since 1842. Pilsner Urquell, the world's first pilsner beer, is now produced by global brewer SABMiller.

Pilsner Urquell signs deal with Taste of Toronto In less than a month, Taste of Toronto takes over Garrison Common at Fort York June 23-26 for the city's must-attend restaurant festival. Guests are invited to enjoy more than 50 mouth-watering signature dishes from over 20 of the hottest chefs, shop from more than 60 artisan producers and premium brands, and participate in hands-on programming.Sponsor activations and highlights include:American Express Canada is proud to be the festival's Major Sponsor for the third year in a row, offering its Cardmembers exclusive access to several benefits, including advance pre-sale access through Front Of The Line and a special Cardmember package*. On-site, American Express Cardmembers can experience a variety of exclusive benefits including priority line access, entrance to the American Express Lounge, and reserved front row seating to live demonstrations and master classes. Metro is excited to return as the exclusive grocery sponsor of Taste of Toronto, for the third consecutive year, connecting Toronto foodies to local fare, local chefs and the Toronto food scene. Back again is the popular Metro Master Class, an interactive, hands-on cooking class where festival attendees have the opportunity to prepare dishes using fresh ingredients provided by Metro. Participating chefs this year include The Harbord Room's Cory Vitiello, celebrity chef Chuck Hughes and David Neinstein of Barque, to name a few.Etihad Airways will be showcasing its unmatched culinary experiences at Taste of Toronto, inviting visitors to Taste the World. Guests can enter a virtual reality experience where Academy Award winner Nicole Kidman leads a tour of their revolutionary Airbus A380. Any guests visiting the Etihad Airways activation will also have the opportunity to enter to win a trip to Taste of Abu Dhabi in November, where an international lineup of stand-out chefs will take to the Taste the World stage.Cookware from All-Clad Canada will have a starring role in two of the festival's most interactive features. At the Taste Theatre, attendees can watch chefs cook up delights with state-of-the-art equipment. Guests will learn trade secrets and tips on how best to cook with various types of equipment, all in a kitchen fully outfitted by All-Clad. And in the Metro Master Class, visitors can pick up hints, tips, and tricks from the lineup of top chefs by taking part in a series of 30-minute, hands-on cookery classes, with all stations equipped in All-Clad cookware.

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