Sponsor Summary

Pinnacle Foods Group LLC is a leading packaged foods company headquartered in Mountain Lakes, New Jersey, owned by The Blackstone Group. Pinnacle Foods is a key player in the shelf stable and frozen food categories and their products can be found in more than 85% of American households.

Deal

11/2014

Pinnacle Foods sponsors JR Motorsports Armour, a brand of the Pinnacle Foods company, will sponsor Kevin Harvick's car at three races next season. It will be an associate sponsor for all other races. The total value of the deal could be as much as US$600,000.

Read more at www.sportspromedia.com

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Deal

11/2014

Pinnacle Foods sponsors Big Apple Barbecue Block Party PARSIPPANY, N.J.--(BUSINESS WIRE)-- Vlasic®, a portfolio brand of Pinnacle Foods Inc., is celebrating the start of barbecue season by serving as a major sponsor for The 2013 Big Apple Barbecue Block Party on June 8th and 9th from 11 a.m. to 6 p.m. in New York City’s Madison Square Park. Southern Living is the presenting sponsor of the event in partnership with Real Simple, Cooking Light and MyRecipes.com. The event is presented by Danny Meyer’s Union Square Events, Blue Smoke and Jazz Standard.

Read more at www.fool.com

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Deal

11/2014

Pinnacle Foods partners with Richard Childress Racing The company was founded in 1998 as Vlasic Foods International, acquiring the Swanson TV dinners, Open Pit and Vlasic Pickles brands from the Campbell Soup Company. In 2003, it acquired Aurora Foods, based in St. Louis, Missouri. In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc. History[edit]

Read more at en.wikipedia.org/wiki/Pinnacle_Foods.com

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