Pinnacle Foods signs deal with Big Apple Barbecue Block Party PARSIPPANY, N.J.--(BUSINESS WIRE)-- Vlasic®, a portfolio brand of Pinnacle Foods Inc., is celebrating the start of barbecue season by serving as a major sponsor for The 2013 Big Apple Barbecue Block Party on June 8th and 9th from 11 a.m. to 6 p.m. in New York City’s Madison Square Park. Southern Living is the presenting sponsor of the event in partnership with Real Simple, Cooking Light and MyRecipes.com. The event is presented by Danny Meyer’s Union Square Events, Blue Smoke and Jazz Standard.
Pinnacle Foods sponsors Richard Childress Racing The company was founded in 1998 as Vlasic Foods International, acquiring the Swanson TV dinners, Open Pit and Vlasic Pickles brands from the Campbell Soup Company. In 2003, it acquired Aurora Foods, based in St. Louis, Missouri. In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc. History