PFIP LLC (doing business as Planet Fitness) is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. The company reports that it has more than 1,400 clubs, making it one of the largest fitness club franchises by number of members and locations. It markets itself as a "Judgement Free Zone" that caters to novice and casual gym users and is reported to be the nation’s fastest growing fitness center franchise.
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