Planet Fitness partners with J.B. Smoove HAMPTON, N.H., Dec. 27, 2018 /PRNewswire/ -- Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., today announced that actor and comedian J.B. Smoove will headline the Company's new creative campaign, "Get Down With Your Judgement Free Self," and partner with the brand in the first quarter of 2019. The campaign, which debuts on New Year's Eve as an extension of Planet Fitness' sponsorship of Times Square's iconic New Year's Eve celebration, coincides with the Company's New Year sale, inviting everyone to join for only a $1 enrollment fee and then $10 a month with no commitment from January 1 – 15.
Planet Fitness partners with Penn State Nittany Lions STATE COLLEGE, Pa. – THON is guaranteed a boost in funding over the next two years from Penn State Athletics’ newest corporate partner, National Fitness Partners, which will play a significant role in the new “Blocking Pediatric Cancer” promotion during men’s basketball season.
Planet Fitness signs deal with Detroit Tigers The three-franchisee group, which Rief terms a "Detroit marketing co-op," is still in talks with the Tigers. It aims to expand the marketing relationship to include more fitness-related programming during games and promote Planet Fitness' Judgment Free Generation anti-bullying initiative, he said.