Sponsor Summary

POLICE is a brand of eyewear, watches and jewelry and is the flagship brand of Italian eyewear manufacturer, De Rigo. POLICE was launched in Italy in 1983 as unisex eyewear and a metropolitan manifesto for those who set out to get noticed. Police products are now distributed in more than 80 countries across all major cities. Since 2008, the brand's retail strategy has focused mainly on the Middle East and China, alongside the opening of 40 shop-in-shops in major Department Stores.

Deal

06/2019

Police partners with Mercedes AMG Petronas “It’s great to welcome Police to Mercedes-AMG Petronas Motorsport,” said Toto Wolff, Team Principal & CEO. “We’re delighted to partner with a brand that embodies high quality and attention to detail – two characteristics which are incredibly important in our sport.

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Deal

05/2015

Police sponsors Terminator Genisys The classic science fiction movie returns with the appropriate promotional tag line “Time is the ultimate weapon”, and once again centres on how a battle for the earth in the future can be influenced by killing leaders of the resistance in the past.

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