Pop Tarts signs deal with Destiny 2 Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (ATVI), announced Destiny 2’s 2017 partnerships with global brand, Rockstar Energy Drink, as well as Pop-Tarts® toaster pastries. Partnering brands will feature their own custom-tailored offers to celebrate the Sept. 6 launch of Destiny 2 on PlayStation®4, and Xbox One (PlayStation®Plus or Xbox Live Gold subscription, respectively, required for significant features), the sequel to the biggest new console video game franchise launch of all-time. For the first time, Destiny 2 will also be available for PC on October 24 via Battle.net®, Blizzard Entertainment's online gaming service.
Pop Tarts partners with Live Nation Kellogg’s Pop Tarts and Live Nation are re-teaming for Crazy Good Summer, a concert series that has been expanded from two to three shows this year. Confirmed performers include Owl City and Hot Chelle Rae, who will co-headline the first event in Atlanta in June. Additional events will include Demi Lovato and Chris Wallace in July, with a finale set for August featuring Austin Mahone, Ryan Beatty, Conor Maynard and Bridgit Mendler. Cities for the next two shows will be announced via Pop Tarts’ official Facebook page. The series will support the debut of just-launched Peanut Butter and Chocolate Peanut Butter Pop Tarts, the brand’s biggest launch in 25 years, and was booked by Live Nation.