Pop Tarts signs deal with Live Nation Kellogg’s Pop Tarts and Live Nation are re-teaming for Crazy Good Summer, a concert series that has been expanded from two to three shows this year. Confirmed performers include Owl City and Hot Chelle Rae, who will co-headline the first event in Atlanta in June. Additional events will include Demi Lovato and Chris Wallace in July, with a finale set for August featuring Austin Mahone, Ryan Beatty, Conor Maynard and Bridgit Mendler. Cities for the next two shows will be announced via Pop Tarts’ official Facebook page. The series will support the debut of just-launched Peanut Butter and Chocolate Peanut Butter Pop Tarts, the brand’s biggest launch in 25 years, and was booked by Live Nation.
Pop Tarts sponsors Live Nation BATTLE CREEK, Mich., July 9, 2012 /PRNewswire/ -- Pop-Tarts® has been bringing crazy good taste to breakfast every morning and now is bringing crazy good fun to summer! Kicking off this July, Pop-Tarts will bring a Crazy Good Summer to teens across America, offering sizzling offers that are as hot as their favorite Pop-Tarts.