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Primark signs deal with Boston Ballet 11/2019 BOSTON, Nov. 19, 2019 /PRNewswire/ -- Today, Primark announces the continuation of its multi-year commitment to one of Boston's cultural jewels, Boston Ballet's The Nutcracker. This partnership connects one of the city's leading fashion stores with one of the city's most beloved holiday traditions, reinforcing Primark's commitment to the Boston community and local heritage.