Procter & Gamble sponsors MTV European Music Awards Ahead of the world's biggest night in music, MTV today unveiled its digital and social 2016 MTV EMAs integrations, embracing fans-first innovation and bringing the audience at home closer to the show than ever before. From virtual reality to Messenger bots to social celebrity correspondents, MTV is using new technology and platforms to provide fans with an up-close look at the EMAs, experiencing content from the show everywhere, live.
Procter & Gamble sponsors Joe Gibbs Racing Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be driven by Joe Gibbs Racing driver Matt Kenseth. This potent combination of the new Tide PODS entry and Kenseth will pay homage to the rich history of Tide while exemplifying the strength and evolution of the brand.