Procter & Gamble signs deal with Ronda Rousey (PG) – Throughout history – and now more than ever before – strong women, through actions and words, and often against formidable odds, have established inroads in shifting cultural and societal norms. Yet strong, successful women still make people uncomfortable. As they break down gender barriers and push past the comfort zones of how women are expected to act, speak and look, they’re categorized as masculine and aggressive. Pantene believes in quite the opposite; that a woman’s power and beauty comes from her strength.
Procter & Gamble signs deal with MTV European Music Awards Ahead of the world's biggest night in music, MTV today unveiled its digital and social 2016 MTV EMAs integrations, embracing fans-first innovation and bringing the audience at home closer to the show than ever before. From virtual reality to Messenger bots to social celebrity correspondents, MTV is using new technology and platforms to provide fans with an up-close look at the EMAs, experiencing content from the show everywhere, live.