Procter & Gamble signs deal with Joe Gibbs Racing Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be driven by Joe Gibbs Racing driver Matt Kenseth. This potent combination of the new Tide PODS entry and Kenseth will pay homage to the rich history of Tide while exemplifying the strength and evolution of the brand.
Procter & Gamble sponsors Meghan Trainor Grammy-winning Best New Artist Meghan Trainor is teaming up with The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always® during her “Untouchable Tour,” to encourage girls to have the confidence to wear what they want all month long. As a tour sponsor, The Radiant Collection will be onsite at 26 dates throughout the U.S. tour and online to give girls the chance to show off their Radiant styles, and demonstrate how confidence is key to feeling Radiant any day and every day.