Progressive Insurance signs deal with Ultra4 Racing Progressive King of the Motos is the crowd favorite competition at the annual Nitto King of the Hammers week of racing in the Southern California desert. The 8-day event has become a pilgrimage for off-road racing and automotive enthusiasts globally and attracts over 50,000 people to the makeshift village known as Hammertown. Over 2.5 million people watch the live webcast.
Progressive Insurance partners with World Wrestling Entertainment All of which is to say that Fox is doing everything within its power to drive viewers to its new primetime wrestling block. Last season, the network’s Friday night lineup averaged a 0.8 rating in the dollar demo, which worked out to a hair over 1 million adults 18-49 per night. According to media buyers surveyed after the 2018-19 upfront, the going rate for a unit in Fox’s Friday night comedy/drama/“MasterChef” soufflé was $73,463 a pop.