Pure Spectrum signs deal with USA Weightlifting COLORADO SPRINGS, Colo. (March 11, 2020) — USA Weightlifting has formalized a partnership with hemp-derived CBD (cannabidiol) manufacturer, Pure Spectrum, to support its athletes through 2023, becoming the second U.S. National Governing Body in the Olympic and Paralympic Movement to align with the company.
Pure Spectrum signs deal with USA Triathlon COLORADO SPRINGS, Colo. — USA Triathlon today became the first U.S. National Governing Body in the Olympic and Paralympic Movement to formalize a partnership with a CBD (cannabidiol) manufacturer, aligning with Pure Spectrum CBD through 2023. Pure Spectrum, based in Evergreen, Colorado, is at the forefront of CBD’s burgeoning presence in the sports industry. It became the first cannabis company to partner with a major sports organization following its sponsorship of the 2018 Reebok CrossFit Games. Pure Spectrum also sponsors more than 100 professional athletes including Australian UFC fighter Megan Anderson and six-time Obstacle Course Racing (OCR) World Champion Hunter McIntyre.