Reckitt Benckiser signs deal with MasterChef Canada TORONTO (January 30, 2015) – Following a first season savoured by an average of 1.8 million Canadian viewers, CTV announced today that premier sponsor Kraft Canada returns with three participating partners for Season 2 of the hit culinary competition MASTERCHEF CANADA. Kraft Canada (represented by Starcom Canada) is back in the MASTERCHEF CANADA kitchen, and is joined by returning participating partners Alexander Keith’s (represented by UM) and Miele Ltd. (represented by Ron Christie Communications), along with newcomer RB (represented by Aegis Innov8). The four brands will be incorporated into the series in numerous ways when Season 2 of MASTERCHEF CANADA kicks off this Sunday, Feb. 1 immediately following SUPER BOWL XLIX on CTV and CTV GO. The series then moves to its regular timeslot of Sundays at 7 p.m. ET/PT beginning Feb. 8 on CTV. Encores of the premiere episode will air Friday Feb. 6 at 9 p.m. ET on M3, Saturday, Feb. 7 at 7 p.m. ET on CTV Two, and Sunday, Feb. 8 at 5 p.m. ET/PT on CTV.