Reese's Peanut Butter Cups partners with The Last Dance ESPN adds Facebook, Reese’s Peanut Butter Cups and State Farm® as presenting sponsors of the highly anticipated 10-part documentary series, “The Last Dance,” which will air on ESPN in the U.S. over five weeks from April 19 through May 17. The series chronicles Michael Jordan and the 1990s Chicago Bulls with never-before-seen footage from the 1997-98 season as the team pursued its sixth NBA championship in eight years.
Reese's Peanut Butter Cups signs deal with Twitch The Hershey Company will be a sponsor at TwitchCon North America in San Diego. The company will also sponsor TimTheTatman, DrLupo, and MrsDrLupo during Twitch streams. The deal expands on previous smaller campaigns Hershey has run on Twitch over the last few years.