Repreve signs deal with Detroit Lions DETROIT, Mich. – August 4, 2014 – The Detroit Lions announce Unifi, Inc.’s (NYSE:UFI) REPREVE® recycled fiber brand as the team’s new official sustainability partner. This collaboration makes the Lions the first NFL team to join REPREVE’s #TurnItGreen movement. REPREVE is made from recycled materials, including plastic bottles, and helps make products eco-friendly. The #TurnItGreen initiative supports stadium-based recycling efforts and a consumer education campaign to “Make the Smart Throw,” encouraging fans to toss their bottles into recycling bins instead of trash cans. Unifi, the makers of REPREVE, is headquartered in Greensboro, N.C. The Company transforms plastic bottles into REPREVE recycled fibers that are used by many well-known brands, including Ford, Haggar, Polartec, Quiksilver and Volcom. On Wednesday, Aug. 6, the Lions and REPREVE will kick off #TurnItGreen efforts with a training camp takeover at Ford Field. During practice, the Lions quarterbacks will forgo the traditional red jerseys for REPREVE green jerseys, each made from 21 recycled plastic bottles. Attending fans will receive REPREVE-based #TurnItGreen fan towels made from three recycled bottles along with other REPREVE-based items, including t-shirts and autograph cards (quantities are limited)
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